A nationally recognized real estate leader and speaker
Real Estate Speaker Overview
Julia Lashay Israel is an internationally recognized speaker, TEDx speaker, and thought leader with over 23 years of experience training and coaching leaders globally. Renowned for her...
Leadership Speaker Overview
Discover how real estate professionals can guide clients in building generational wealth through homeownership, investment, and financial literacy.
Meet
Julia Lashay
Julia Lashay Israel is a nationally recognized real estate leader, TEDx speaker, and the author of The Color of Real Estate: Unlocking the Secrets to Generational Wealth. Known for her clarity, warmth, and determination, she has become a trusted advisor to leading real estate companies and organizations across the country.
As the Operating Principal of two Keller Williams franchises, Julia guides more than 330 agents who collectively close over 3,000 homes each year. Her leadership journey also includes serving as Head of Inclusion and Belonging for Keller Williams Realty International, supporting culture and inclusion across more than 800 franchises in 58 countries.
Julia is a sought-after speaker and educator whose messages have reached tens of thousands of professionals. Her industry-acclaimed courses have equipped over 40,000 real estate agents with the tools to strengthen their businesses and build generational wealth.
As a member of High Capacity Speakers, Julia is professionally trained and coached by renowned leadership experts John Maxwell and Ryan Leake, elevating her craft as a communicator and storyteller.
Her thought leadership appears in Inman News, REALTOR® Magazine, and other national publications. She also co-hosts The Color of Money podcast, where she shares practical insights to help people earn more, learn more, and build their financial futures.
Julia’s work has earned numerous honors, including recognition as one of Texas’s Top 100 Most Influential People in 2022, four-time RISMedia Newsmaker, and Inman Power Player – named alongside industry icons such as Gary Keller and Mark Willis.
Real Estate and Wealth Building Track
Beyond the Sale: Building Wealth for You and Your Clients
As real estate professionals, we carry more responsibility than closing deals, we shape our clients’ financial futures and influence the legacies they pass down for generations. Yet, the truth is that historical barriers and financial inequities have long limited who has access to these opportunities.
In this keynote, Julia Lashay takes the audience on a journey through the history of housing discrimination, the persistence of today’s wealth gap, and the powerful role real estate professionals can play in closing it. Blending personal story, industry insight, and practical wisdom, she shows how real estate professionals can guide clients through credit, financing, and ownership while also building their own wealth to model what’s possible.
More than inspiration, this talk is a challenge: to move beyond transactions and step into the role of trusted guides – professionals who help families build lasting legacies. Attendees will walk away with a new perspective, renewed purpose, and the confidence to transform communities, one home, one client, one legacy at a time.
The audience will:
- Understand the historical barriers in housing and how they continue to shape today’s wealth gap.
- Recognize their responsibility as REALTORS® to move beyond transactions and become trusted guides for clients’ financial futures.
- Learn practical ways to help clients navigate credit, financing, and ownership so they can access wealth-building opportunities.
- Gain strategies to build their own wealth and model what’s possible for the clients and communities they serve.
- Leave with a renewed sense of purpose and confidence to transform lives and legacies through homeownership and real estate.
How to Break Barriers & Build Legacies: The Truth About Real Estate and Wealth
For generations, discriminatory housing policies and real estate practices denied millions of families access to homeownership and with it, the chance to build generational wealth.
The ripple effects of those barriers are still visible today in the persistent homeownership and wealth gaps across America.
In this talk, Julia Lashay draws from her own family history and career in real estate to expose the roots of these inequities and share a path forward. She reveals how real estate remains the most powerful and accessible tool for building lasting wealth and how reclaiming it can help us create legacies that last for generations to come.
The Color of Real Estate – A Historical Overview and the Role of REALTORS (3 hrs CE)
Discover how real estate professionals can guide clients in building generational wealth through homeownership, investment, and financial literacy. This session explores the transformative power of real estate, addresses the historical wealth gap caused by housing discrimination, and provides actionable strategies for creating economic stability. Learn to empower clients with tools for financial planning, leveraging community networks, and wealth transfer. Leave equipped to foster equity and drive meaningful change in wealth creation.
The audience will:
- Discover the impact of housing discrimination on wealth inequality and how it continues to affect communities.
- Learn to guide clients in using real estate as a tool for building generational wealth.
- Discover actionable strategies for integrating financial literacy into real estate practices t
- Be inspired to become advocates for equitable homeownership and wealth creation in their communities.
How to Break Barriers & Build Legacies:The Truth About Real Estate and Wealth
Beyond the Sale: Building Wealth for You and Your Clients
The Color of Real Estate – A Historical Overview and the Role of REALTORS (3 hrs CE)
Leadership and Entrepreneurship Track
Keep Building – 5 Keys for Entrepreneurial Success
Entrepreneurship is rarely a straight line, it’s a path filled with twists, setbacks, and unexpected turns. In this powerful keynote, Julia Lashay Israel shares her journey of building businesses, enduring devastating losses, and finding the courage to keep moving forward. With authenticity and hard-won wisdom, she reveals the 5 keys to entrepreneurial success: finding your purpose, adopting a winning mindset, creating a clear vision and mission, embracing failure as a teacher, and surrounding yourself with the right people.
More than just strategies, this talk is a call to action: to prioritize what matters, build with intention, and rise stronger from every challenge. Whether you’re just starting out or rebuilding after a setback, you’ll walk away with the clarity, tools, and inspiration to keep building, brick by brick, toward a business and a life that truly lasts.
The audience will:
- Gain clarity of purpose by aligning their business with their deeper why.
- Learn how to cultivate an entrepreneurial mindset of resilience, focus, and discipline.
- Walk away with practical tools to turn vision and mission into actionable business plans.
- Reframe failure as a teacher and see how setbacks can fuel growth and resilience.
- Recognize the power of surrounding themselves with the right people, mentors, and networks to accelerate success.
Mastering Inclusive Leadership for Organizational Growth
This session is designed for (brokers,) business leaders, (and REALTORS®) committed to advancing their leadership skills and creating inclusive and high-performing workplaces. This session offers actionable strategies to foster collaboration, leverage diverse talents, and cultivate environments where everyone feels valued and empowered.Through self-assessments, proven tools and real-world case studies, attendees will gain the insights needed to promote inclusion and unlock their team’s full potential to support organizational growth.
The audience will:
- Learn to Apply inclusive leadership strategies to foster collaboration and innovation.
- Discover Proven tools and techniques to address bias and build stronger, more cohesive teams.
- Participate in Self-assessments to evaluate their current leadership approach and identify areas for growth.
- Identify and leverage the diverse strengths and talents within their teams.
- Be inspired to Lead with authenticity and purpose to create meaningful change in their organizations
- Foster a sense of belonging that empowers their teams and drives organizational success
From Setbacks to Strength: How Personal Challenges Shape Extraordinary Leaders
This session helps participants explore how personal adversity can serve as a powerful catalyst for growth and authentic leadership, drawing from the inspiring journey of Julia Lashay. Through her story of overcoming the loss of a child, navigating the challenges of a difficult divorce, and supporting a child’s incarceration Julia has demonstrated how resilience, vulnerability, and empathy can transform setbacks into strength. This class will provide practical strategies for building resilience, leading with authenticity, and using personal experiences to create lasting impact and empower others.
The audience will:
- Learn to transform personal adversities into opportunities for growth and authentic leadership.
- Discover the power of storytelling and sharing personal experiences
- To inspire and empower teams.
- Participate in reflective exercises to explore their personal challenges and identify lessons learned.
- Be inspired to Embrace their challenges as part of their leadership story and personal development.
Keep Building – 5 Keys for Entrepreneurial Success
From Setbacks to Strength: How Personal Challenges Shape Extraordinary Leaders
Mastering Inclusive Leadership for Organizational Growth
Testimonials
Virtual
I liked that the instructor provided examples of common things that seem innocent but could be fair housing violations. I have a bachelor’s degree in social work, so I deal with some of these things daily, but it is nice to see it applied to a real estate licensee with a different population.
I thought this was going to be another DEI course – it was not – I was pleasantly surprised and enjoyed it – highly recommend it and the instructor.
She did a great job! She kept it interesting & I think everyone learned something from it/took something away.
Julia was very interesting to listen to and presented the information in such a way that made the topic very interesting – one of the best online classes.
Julia absolutely nailed it! Her real-life examples and spot-on material made everything click and sparked some serious thought-provoking moments.
In-person
Julia was fabulous! Spoke well, very engaging. Reminded me of several things that we need to pay attention to as we sell real estate. Just to think outside the box for everyone.
– Amy
Julia is the best instructor I have had in my 21 years as a REALTOR®! Please bring her back to Bismarck Mandan – Thank you.
– Lunette Lipp Sando
Julia is a fantastic presenter & easy to see why is a global leader. DEI can be controversial and/or boring if presented incorrectly. Julia made it engaging, interactive, despite a super quiet audience.
Julia was very interesting to listen to and presented the information in such a way that made the topic very interesting – one of the best online classes.
As an “ESL” agent I was relieved to -understand her, and absorb more information than just “skimming”. Then her experience and intelligence flow through to the listener, and that makes a deeper impact, especially on this thorny theme that’s not going away any time soon.
A Few Noteworthy Accolades
- RISMedia Real Estate Newsmaker (2021, 2023, 2025)
- Inman Power Player (2025)
- RealTrends Emerging Leader (2022)
- Texas’ Top 100 Most Influential Professional to Watch (2022)
- Go-Getter Award (2021)
- Exceptional Service Award, Minneapolis Area REALTORS® (2020)
- Former Head of Inclusion & Belonging, Keller Williams Realty International
- Operating Principal, Keller Williams Integrity Lakes
- Author of The Color of Real Estate – Unlocking Secrets to Generational Wealth
- Featured in Inman News, REALTOR® Magazine, Texas Business Journal, Star Tribune, HGTV, and more.
