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Julia Lashay

Trainer + Speaker + Real Estate
Growth Strategist

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Over the past 20 years, Julia LaShay Israel has trained and coached thousands of real estate professionals. A community leader and homeownership advocate, Israel instructs workshops on career development and homeownership. She advises and coaches leaders and agents to recognize and address diversity, equity and inclusion opportunities and challenges across their businesses and organizations. Her energy, upbeat personality and in-depth knowledge has resulted in her students consistently ranking her 5 out of 5 as a preferred instructor.

Israel is the co-founder and owner of Refocus University, a real estate training firm. As a licensed real estate broker in Minnesota and Texas, Israel serves as a managing partner of one of the top real estate teams in the Midwest, The Signature Group at Keller Williams Realty Integrity Lakes.

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Unconscious Bias in Real Estate- All KW

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Signature Group VIP Client Event

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Quantum Leap for Young Adults

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Business Coaching &Career Development

Grow your real estate business through intentionality.

These courses offer greater clarity of objectives, priorities, strategies, plans and action to provide the greatest level of business and personal success.

Topics include:
Creating a Functional Calendar- The Art of Time Blocking
The Business of Real Estate
Goal Setting and Planning
Your value proposition- 30 second elevator speech
Discover Your Why and Live Your Vision
Vision board workshop- Write the Vision

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CommunityLeadership

Learn how to channel your passion for volunteerism and community involvement to promote homeownership and create a win-win for both your real estate business and your community.

Topics include:
You & Your Community
Growing your business through community involvement
The Servant Leader
Becoming an Industry Leader
Promoting Homeownership

Diversity &Homeownership Training

In an ever-increasing diverse environment, learning to work with diverse clientele is essential.

Learn the keys to fair housing and promoting and increasing homeownership in diverse areas with the following courses:

Course Names
Fair Housing
Marketing to Diverse Clientele
Real Estate in Diverse Communities
Barriers to Homeownership
Making Homeownership Possible

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CDS Helping

The Certified Diversity Specialist designation is designed to provide real estate professionals with the education, resources and tools they need to work successfully with a diverse population. Statistics show that the United States and the residential housing market are becoming more diverse and homeownership in America has an increasingly multicultural future.

Statistics show that the United States and the residential housing market are becoming more diverse and homeownership in America has an increasingly multicultural future. Choosing to embrace diversity can provide an opportunity for real estate professionals to grow their business and can help professionals in the real estate industry better address consumers’ needs and avoid discriminatory housing practices as they serve this expanding market.

Refocus

Interested in getting your Certified Diversity Specialist designation?

Click to download for more information

Testimonials

“Julia’s knowledge and engaging personality made this class incredibly informative and sincerely enjoyable ” — M. Howard
“Julia’s knowledge and engaging personality made this class incredibly informative and sincerely enjoyable ” — M. Howard
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