Over the past 20 years, Julia LaShay Israel has trained and coached thousands of real estate professionals. A community leader and homeownership advocate, Israel instructs workshops on career development and homeownership. She advises and coaches leaders and agents to recognize and address diversity, equity and inclusion opportunities and challenges across their businesses and organizations. Her energy, upbeat personality and in-depth knowledge has resulted in her students consistently ranking her 5 out of 5 as a preferred instructor.
Israel is the co-founder and owner of Refocus University, a real estate training firm. As a licensed real estate broker in Minnesota and Texas, Israel serves as a managing partner of one of the top real estate teams in the Midwest, The Signature Group at Keller Williams Realty Integrity Lakes.
Upcoming Events
Calendar of Events
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The Role of Diversity Marketing in Real Estate
The Role of Diversity Marketing in Real Estate
The Role of Diversity in Your Real Estate Practice This course has been approved by the Minnesota Commissioner of Commerce for 3 hours of real estate continuing education. This course […]
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Unconscious Bias in Real Estate
Unconscious Bias in Real Estate
Unconscious Bias training takes an in-depth look at how the brain unconsciously produces bias and how these unconscious biases impact real estate. Agents will learn different types of bias and discover ways to correct this behavior both personally and professionally.
Unconscious Bias in Real Estate
Unconscious Bias in Real Estate
Unconscious Bias training takes an in-depth look at how the brain unconsciously produces bias and how these unconscious biases impact real estate. Agents will learn different types of bias and discover ways to correct this behavior both personally and professionally.
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2023 NAHREP Homeownership and Wealth Building Conference
It’s more important than ever to attend the 2023 Homeownership & Wealth Building Conference where you will unlock your wealth-building capabilities, acquire insight into today’s market, and ultimately help you close more deals. To thrive in today’s market requires intention and education. Join the NAHREP familia for a three-day, in-person event in Washington, D.C. that will arm you with the expert advice you need to withstand the rapidly changing market.
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South Carolina REALTORS REAL Women Conference
South Carolina REALTORS REAL Women Conference
This conference is focused on reaching, inspiring, supporting and empowering female leadership across real estate and in our association. You’ll hear from great speakers who will share how they are advancing their careers, tackling issues, and becoming the trend setters in the industry.
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PIVOT: Shift Ahead
PIVOT: Shift Ahead
James Shaw created Pivot: SHIFT Ahead as a place for us to connect and keep us focused at the start of the pandemic. It's become so much more. This community of 110,000+ is one of the most welcoming places on the planet. Julia Lashay will join as our special guest as we talk about the importance of communities like this.
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The Role of Diversity Marketing in Real Estate
The Role of Diversity Marketing in Real Estate
The Role of Diversity in Your Real Estate Practice This course has been approved by the Minnesota Commissioner of Commerce for 3 hours of real estate continuing education. This course […]
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The Color of Real Estate
The Color of Real Estate
The Color of Real Estate takes an in-depth look at the history of practices and policies that have contributed to today’s homeownership gap. You’ll learn how to create a lasting impact in society and in your real estate business by implementing diverse business strategies that ensure fair housing for all. Walk away with a better understanding of the importance of our role as REALTORS.
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KW Family Reunion France
The real estate industry’s most powerful training events are now global.
Expand your international referral network and learn how to take your business to the next level no matter where you live.
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Business Coaching &Career Development
Grow your real estate business through intentionality.
These courses offer greater clarity of objectives, priorities, strategies, plans and action to provide the greatest level of business and personal success.
Topics include:
Creating a Functional Calendar- The Art of Time Blocking
The Business of Real Estate
Goal Setting and Planning
Your value proposition- 30 second elevator speech
Discover Your Why and Live Your Vision
Vision board workshop- Write the Vision


CommunityLeadership
Learn how to channel your passion for volunteerism and community involvement to promote homeownership and create a win-win for both your real estate business and your community.
Topics include:
You & Your Community
Growing your business through community involvement
The Servant Leader
Becoming an Industry Leader
Promoting Homeownership
Diversity &Homeownership Training
In an ever-increasing diverse environment, learning to work with diverse clientele is essential.
Learn the keys to fair housing and promoting and increasing homeownership in diverse areas with the following courses:
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Fair Housing
Marketing to Diverse Clientele
Real Estate in Diverse Communities
Barriers to Homeownership
Making Homeownership Possible



The Certified Diversity Specialist designation is designed to provide real estate professionals with the education, resources and tools they need to work successfully with a diverse population. Statistics show that the United States and the residential housing market are becoming more diverse and homeownership in America has an increasingly multicultural future.
Statistics show that the United States and the residential housing market are becoming more diverse and homeownership in America has an increasingly multicultural future. Choosing to embrace diversity can provide an opportunity for real estate professionals to grow their business and can help professionals in the real estate industry better address consumers’ needs and avoid discriminatory housing practices as they serve this expanding market.

Interested in getting your Certified Diversity Specialist designation?
Click to download for more informationTestimonials


