Longtime Realtor and new Austin resident Julia Lashay Israel is spearheading diversity, equity and inclusion efforts for Keller Williams Realty, the world’s largest residential real estate franchise.
kwx head of inclusion and belonging Julia Lashay Israel is a true real estate veteran. Throughout her 21-year industry tenure, she’s covered plenty of ground: from leading her own team in Minnesota, to serving as a market center administrator and a productivity coach, and chairing many city boards and diversity committees. All of these experiences, Israel shares, “create the perfect storm for an opportunity in a role like this.”
Keller Williams announced Tuesday that it has hired a long-time agent and coach to spearhead the company’s diversity training efforts. In a statement, Keller Williams explained that Julia Lashay Israel will serve as the company’s “head of inclusion and belonging” and will lead efforts to reach 10,000 agents with one or more training courses over the next year. The 90-minute courses focus “on how the brain unconsciously produces bias,” and offer an “overview of fair housing policy and on the historic practices that have contributed to the current homeownership gap for diverse groups of the U.S. population.”
Brokerages operating in racially diverse neighborhoods may have a tougher time meeting the real estate needs of local residents when most or all of their agents are white. That’s a reality some white brokers are focusing on as conversations about fair housing and the effects of systemic racism have gained traction this year.
January 26, 2020 Tags: Announcements
MAR recognized outgoing volunteer leadership, installed our 2020 Board of Directors, Executive Committee and President Linda Rogers. Awards recipients were also highlighted at our Leadership Installation and Awards Celebration held last week, Thursday, January 23 at the Edina Country Club. We’d like to thank the members who attended to help us welcome our new leadership. Congratulations and best wishes to you all.
Panelists Kirsten Delegard, Linda White, Jeanne CrainPanel traces disparities in housing today to racist past and Julia Israel and moderator Sharon Sayles Belton spoke Tuesday at the Twin Cities Habitat for Humanity Hope Builders Fundraising Luncheon about addressing Minnesota’s history of racial discrimination in housing policy.
Median home sales price hits $281,000 in twin cities
Julia Israel, a sales agent and productivity coach with Keller Williams Integrity Lakes, said many of her entry level listings are selling even before they hit the market. Recently, she was about to list a 1,850-square-foot house in the Folwell neighborhood in Minneapolis for $225,000. Some acquaintances saw the house in a “coming soon” e-mail and immediately wrote an offer. Those buyers have been shopping for about four months and had already been outbid on a half-dozen houses, so they wasted no time.
Newly renovated homes on the market in north Minneapolis
Over the course of 20 years, Israel has owned a few different homes. All in north Minneapolis.
“I like the sense of community,” Israel said. “I love how accessible it is to everything. Right off of lots of highways. Lots of parks. Lots of bike trails. Like most places in the Twin Cities.”
Friday, Israel unlocked the doors at 4831 Colfax Ave. N. But she doesn’t live at the two-bedroom, one-bathroom, one-story, fenced-in home.
Looking for a starter home in the Twin Cities? Good luck!
The same was true at Keller Williams, where Julia Israel is a sales coach and real estate agent.
She said that during April her office took in 152 listings, the second most for any April. Although Israel said her last five listings all sold before they hit the market, she’s optimistic sellers will unlock more listings.
Conversations with Al Mcfarlane: Julia Israel
Listen each Tuesday for stimulating conversations with Al McFarlane and community leaders about issues and events in the Black community and the community at large.
Twin Cities real estate agent helps people of color attain homeownership
It’s been said doors will open to those bold enough to knock. Which might be why Minneapolis realtor Julia Israel is so fearless.
“If you are fully educated on how this works [it] removes the fear,” she said.
Her real estate philosophy: It’s not about what you have, it’s about what you know.