Whether professional or personal, a goal without a plan is just a wish. When I meet with new agents to discuss their productivity goals, the conversation usually seems to be centered around intention. Many agents have the intention of selling, say, 50 units in one year, but they struggle with the daunting task of accomplishing the activities needed to achieve that goal. When we practice methodical and focused planning, our intention becomes productive.
We’ve found that the best way to accomplish our goals is to break them down, and tackle tasks bit by bit. This is where the 4-1-1 comes in.
4-1-1 is Keller Williams’s productivity tracking system. You create one each month, and break down the tasks needed into manageable pieces.